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Tim Hortons, CIBC ready co-branded credit card
By Adnews Staff
Tim Hortons and CIBC have formed an agreement to launch a co-branded Visa credit card. The card will be released in May. Consumers will receive Tim Cash loyalty points when they use the card to make purchases. The points can be redeemed for food items or other products at participating Tim Hortons locations using the same card.
"At Tim Hortons we're fortunate to have very loyal guests, many of whom visit us every day," said David Clanachan, chief operating officer at Tim Hortons. "We feel that an innovative card such as this not only provides our guests added convenience, but is a great loyalty rewards solution offering instant redemption for their favourite Tim Hortons menu items. This new card complements our strategy to actively pursue further technological innovation that help directly connect our guests with our brand."
A national marketing campaign launching the card will begin in May. A teaser website has been constructed at <http://www.canadasnextbigthing.ca>.