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Stella & Dot hires NKPR
By Adnews Staff
San Francisco-based jewellery company Stella & Dot has retained NKPR of Toronto as its Canadian public relations agency of record. The assignment will include strategic planning, media relations and influencer relations. The agency will work to promote Stella & Dot's "social shopping" model, by which its products are sold exclusively by independent operators at home-based gatherings or on their own websites.
"We are thrilled to be working with Stella & Dot as they expand their social shopping platform in the Canadian market," said NKPR president Natasha Koifman. "Our objective is to increase awareness for Stella & Dot's innovative vision, while leveraging the fashion-forward and stylish jewellery and accessories. Through a variety of tactics including media and influencer relations, we will be working to educate Canadians on the Stella & Dot brand and offerings to drive awareness and to encourage Canadian women to thrive as entrepreneurs."