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Fednav introduces new branding

Montreal-based maritime shipping company Fednav has undertaken a rebranding to coincide with the 70th anniversary of the company. The branding includes a new logo, a redesigned website at <http://www.fednav.com> and a corporate video. The company has also adopted the slogan, "Delivering a Higher Standard." The new logo consists of three shapes representing a ship's wake. The video outlines the company's services, operating divisions and business principles.

"The essence of our brand is our promise to our clients, partners, and employees," said Paul Pathy, president and co-CEO of Fednav. "It strengthens our commitments and is the foundation of our corporate image. It is in keeping with our message, is consistent with our values, and is implicit as to intention."

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