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Boom Marketing signs software deal with Natural Insight

Boom Marketing of Toronto has formed an agreement with Natural Insight, an event management software company based in Sterling, VA. Boom will incorporate Natural Insight's software into consumer promotions for its clients. The software will handle scheduling, time keeping, task management and data reporting for experiential initiatives.

"Executing a creative campaign is second-nature to marketers," said Nicole Gallucci, CEO and president of Boom Marketing. "To really deliver ROI, we need to pair that creativity with disciplined execution from end-to-end. One major highlight of our new partnership with Natural Insight is that we will automate our data reporting, resulting in immediate feedback on whether activations are effective in connecting with consumers. With this knowledge, we'll be able to adjust and tweak throughout a campaign to ensure we're creating the optimal brand experience that resonates with consumers."

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