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Survey: Canadian television content delivery
By Adnews Staff
Ipsos Reid of Toronto has released the results of a survey into the ways in which Canadians receive television content. According to the survey, 74% of adult online Canadians subscribe to cable television or satellite service. Among these subscribers, 47% also make use of one or more "over-the-top" content services such as Netflix, ITunes, Google Play, Xbox Live or subscription-based television channel websites. Ipsos also includes premium specialty channels such as HBO or Leafs TV in this category.
"Despite the perception that the medium is being challenged, the issue isn't that Canadians are giving up on traditional television services," said Mary Beth Barbour, senior vice-president at Ipsos Reid. "Rather it is that they are satisfying their TV fix through a variety of methods and they are, in fact, supplementing their television services through new services, screens, and technologies."
The online survey included approximately 1,000 adult residents of Canada.