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Southbrook Vineyards begins promotional campaign
By Adnews Staff
Southbrook Vineyards, a winery based in Niagara-on-the-Lake, ON, has begun a promotional campaign intended to raise awareness of the brand. The campaign, developed by The Siren Group of Toronto, will support a number of product introductions, and will consist of digital advertising, public relations, social media activities, philanthropic activities and an experiential initiative. The campaign will focus on the company's organic and sustainable practices, as well recent awards, critical favour and increasing sales.
The public relations campaign will also include product placement, special events, consumer shows, trade shows, national media relations, influencer communications, media tours and sponsorships. Siren will also create a program in support of Southbrook's Bioflavia product made dried and crushed red grape skins.
"Southbrook Vineyards is the epitome and evolution of our love story with wine, the land, and all things local," said co-owner Bill Redelmeier. "Our pursuit of this ideal has shown us the importance of organic and biodynamic viticulture, instilling in us a respect for the soil, water and ecosystems upon which great wine, and our planet, relies. Our mission is to provide a good example of what is possible in Ontario, and to pursue ongoing certification to back it up."