Liberty Entertainment, Paramount ready promotion
By Adnews Staff
Liberty Entertainment Group, in collaboration with Paramount Pictures, is preparing a promotion for its upcoming film Dungeons & Dragons: Honor Among Thieves. In March, Paramount will conduct ticket giveaways at Liberty's theatrical presentation called “Imagine Dragons” at Toronto venue Casa Loma. The presentation will consist of multiple interactive live performances in the castle featuring period costumed characters and a trip down an 800-foot underground tunnel to a “dragon’s den.” Consumers can also learn basic swordsmanship from instructors dressed as knights, listen to a medieval music concert, watch a performance by an aerialist and visit a dungeon to view film-themed art and crafts. The promotion will run from March 11 to 19.The film will debut on March 31. Public relations are being conducted by The Siren Group.
“Imagine Dragons will transport visitors back to another magical place and time,” said Nick Di Donato, CEO of Liberty Group. “We’re excited to be partnering with Paramount in advance of their film launch to offer an ideal family adventure for March Break. We fully expect another sell-out for one of the most exciting and imaginative experiential events staged in our city.”