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Reloaded Interactive becomes RapidFire
By Adnews Staff
Vancouver-based Reloaded Interactive has rebranded itself as RapidFire. The company specializes in placing advertising within video games. The new brand is intended to be more recognizable and to better represent its technology as it expands into new markets including the United Kingdon, Germany, Australia, Brazil and South Africa. The branding includes a new logo and a website at <http://www.rapidfire.io>. The company's clients include Virgin EMI Records, Paramount Pictures, McDonald's and Red Bull.
"Despite the challenges, it's always a lot of fun to go through a rebranding," said Jordan Howard, CEO of RapidFire. "We were fortunate to build Reloaded Interactive into the industry's largest in-game ad network, but the name just wasn't one that would work in the long term. RapidFire is shorter, better represents what we do, and even has a subtle reference to the video game industry. Rapid fire is a common term used in first-person shooting games."