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Reloaded Interactive introduces video game ad service
By Adnews Staff
Reloaded Interactive of Vancouver has launched a new service that places advertising within video games in real time. The service delivers ads to gamers on Internet-connected consoles, computers and mobile devices. It also includes geo-targeting, frequency capping, scheduling and reporting functions. Participating games that include the company's code can display animated and video ads, as well as display advertising in the form of in-game signs or billboards. "While operating as an in-game ad agency these past two years, we've been fortunate enough to witness first-hand the success and failures of other dynamic networks before us," said Jordan Howard, CEO of Reloaded Interactive. "Based on this, we've developed a unique in-game advertising network business model that will ensure sustainability and growth. Our ultimate goal is to uphold the proven success of dynamic in-game advertising, and to ensure its longevity as a digital advertising channel."