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Canada Summer Games hires Lg2
By Adnews Staff
The Canada Summer Games-Sherbrooke 2013 Host Society of Sherbrooke, QC has retained Lg2 of Montreal to develop a publicity campaign for the upcoming event. The national campaign includes television, radio, poster and online advertising in English and French. The creative makes use of humour to illustrate the ways in which the games are affecting the landscape of Sherbrooke. Media planning is being handled by Carat. The games will take place from Aug 2 to 17, consisting of 4,200 Canadian athletes competing in 20 forms of sport.
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