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Liberty Entertainment Group retains NKPR
By Adnews Staff
Liberty Entertainment Group of Toronto has appointed NKPR, also based in Toronto, its Canadian public relations agency of record. The assignment also includes media relations and strategic planning. Liberty Entertainment Group operates 15 restaurants, ballrooms, bars, lounges and concert halls in Toronto and Miami. The company also recently became the operations management company for Casa Loma in Toronto. NKPR will work to generate media coverage of the company as "international hospitality leaders," with an emphasis on the Casa Loma project.
"The decision to work with NKPR was a natural one," said Nick Di Donato, president and CEO of Liberty Entertainment Group. "The agency's track record of success working with lifestyle, hospitality and special events partners allowed them to demonstrate a clear understanding of our core objectives, developing a public relations strategy for the Liberty Entertainment Group."