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Montreal Diet Dispensary rebrands

The Montreal Diet Dispensary has rebranded itself as The Dispensary. The rebranding, developed by Braque of Montreal, is being introduced to coincide with the charitable organization's annual fundraising campaign. The Dispensary works to provide nutritional and social support to economically disadvantaged pregnant women.

"The Dispensary is a unique name with strong recall that relates to an organization that has served women in need and their babies for over 130 years in our city," said Jean-Marc Demers, president and CEO of Braque. "The objective was to highlight this specificity while giving the logo a modern makeover that connects to devotion and maternity notions."

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