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The Cash Store hires Northern Lights Direct

The Cash Store, a payday loan chain based in Irving, TX, has retained Northern Lights Direct of Toronto as its direct television media agency of record. The agency will service the account from its Chicago office. The assignment includes strategic planning, media management, creative development and production services. The Cash Store operates approximately 325 locations in seven US states.

"We were looking for an agency with deep knowledge and experience in the DRTV media landscape to help grow our business," said Sarah Day, marketing business analyst at The Cash Store. "Northern Lights Direct was the perfect fit."

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