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EzTaxReturn.com hires Northern Lights Direct
By Adnews Staff
US-based EzTaxReturn.com has retained Northern Lights Direct of Toronto as its direct response television media agency of record. The company's service allows consumers to file state and federal tax returns online. Northern Lights will service the account from its Chicago office, beginning with a new national television advertising campaign that will break this month.
"In this competitive marketplace we needed an experienced DRTV agency to help us push the needle further in an effective and cost-efficient manner, and Northern Lights Direct fit the bill," said Ronald Leder, managing member of EzTaxReturn.com.
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