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The Christian Children's Fund of Canada has hired Northern Lights Direct of Toronto to develop a national television campaign in support of its efforts to aid impoverished children. The 120- and 60-second versions of the commercial, called "A Child's Eyes," depict the living conditions of children in Paraguay. The ad directs viewers to a website at <http://www.sponsorme.ca> to contribute.

"Child poverty continues to be a global issue that must be faced head-on," said David Callan, director of marketing at the Christian Children's Fund of Canada. "We have chosen to join forces with Northern Lights Direct again because they are effective at inspiring hope in our viewers and putting out a call to action."

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