Square One Insurance begins television campaign
Square One Insurance of Vancouver has begun a new television advertising campaign. This is the company's first use of television advertising. The 60-second commercial, called "How We Do It," was developed by Northern Lights Direct of Toronto, which is also handling media buying. It focuses on the ease and low cost of obtaining home insurance from the company, along with its offer of a personalized policy.
"We believe DRTV is a key channel to inform and engage consumers looking for simple and customizable home insurance," said Daniel Mirkovic, president and CEO of Square One. "Northern Lights Direct is the leader in direct response marketing and we are excited to have them on board as our DRTV agency partner."