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Wines of Germany Canada resumes Riesling promotion
By Adnews Staff
Toronto-based Wines of Germany Canada will resume a national promotion called "31 Days of German Riesling" for a fourth year tomorrow. The initiative is intended to introduce Canadian consumers to the wine variety. During July and August, participating restaurants and retailers will conduct tasting events and dinners, or offer by-the-glass specials and food and wine pairing suggestions. A campaign website at <http://www.31daysgermanriesling.ca> provides information about participating locations. Consumers can also enter a contest to win a trip for two to Berlin. The promotion will be supported with online advertising.
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