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Chapman's Ice Cream debuts new loyalty website

Chapman's Ice Cream of Markdale, ON has introduced a new website for its loyalty program. The site, located at KidsClub.ca, was developed by Brushfire North of Toronto using content management software from Agility of Toronto. It offers a collection of games and other interactive activities aimed at children. Visitors who play these games receive loyalty points that can be redeemed for Chapman's merchandise and gift certificates. The site features six games, a tool that calculates how much ice cream is needed for a given party guest list, a birthday planner and a guardian function for visitors under the age of 13. Additional games and a mobile-specific site are planned for the future.

"We were fresh off the launch of the new Chapman's corporate website and were eager to get to work on delivering a completely re-imagined and modernized Kids Club with some pretty neat tricks," said Michael McKinnon, COO of Brushfire North. "The result is a new Kids Club packed with great new features that the modern web brings us, especially the ability for us to recreate these great classic games with plugin-less technologies. The performance is excellent and the overall effect the website has is really quite special."

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