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TravelOnly retains The Siren Group
Travel company TravelOnly has hired The Siren Group of Toronto to conduct a public relations and marketing campaign. The agency will work to raise awareness of TravelOnly through trade, consumer and media relations efforts. These communications will focus on the company's 40-year history in Canada and its family ownership, as well as its products and services. The campaign will include a re-branded website at <http://www.travelonly.com>, ongoing communications with the company's associates, national media relations, events, publicity, social media activities and experiential promotion.
"We hired The Siren Group for their reputation and expertise in consumer marketing media relations and their broad experience in the lifestyle travel category," said Greg Luciani, president and CEO of TravelOnly. "They came highly recommended and have an admirable track record. We felt the fit was very comfortable."