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David Suzuki Foundation conducts campaign

The David Suzuki Foundation has begun an out-of-home advertising campaign intended to raise awareness of renewable energy in Canada and upcoming federal clean electricity regulations. The campaign consists of billboards and transit ads in Vancouver, Ottawa and Toronto. According to the creative, the foundation’s research indicates that 100% of Canadian electricity could be emissions-free by 2035. The effort is also intended to counter what the organization describes as “misinformation” about the county’s reliance on fossil fuels.

“Fossil fuel companies are experiencing record profits while everyday people struggle under a historic affordability crisis,” said David Suzuki Foundation clean energy manager Stephen Thomas. “Messaging that the fossil fuel industry is reducing emissions is deceptive. It fails to mention the significant harms the industry continues to cause. There’s reason to pay attention to advertising, because it works. There’s nothing controversial about ads calling for a shift to affordable, secure, renewable electricity. The true controversy is why we don’t see more.”

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