David Suzuki Foundation debuts new branding
The David Suzuki Foundation has undertaken a rebranding initiative intended to unify the image of the environmental protection organization across its various projects. It is also intended to give the foundation a wider and more inclusive appeal. The effort began in 2016 to coincide with the 25th anniversary of the foundation.
The rebranding was conducted by Top Drawer Creative of Toronto. The work includes a new logo, as well as the tagline "One Nature." The branding will roll out through the spring online, on signage, on social media, on advertising and on collateral materials.
"One of the challenges we face at the David Suzuki Foundation is that our message can be complicated because we are dealing with a complex body of work and diverse stakeholder groups," said Georgette Parsons, deputy CEO of the foundation. "The organization sought out an agency that would appreciate these challenges and work with us to frame the narrative in a clear and compelling manner."