Sail hires Top Drawer Creative
Quebec-based outdoor equipment and apparel retailer Sail has retained Top Drawer Creative of Toronto to handle its marketing in English Canada. The retailer recently opened two locations in Oshawa and Vaughn, ON, with two more stores planned for the Greater Toronto Area in 2012. The assignment is to develop creative for the GTA market, including television, radio, print and interactive advertising. "We choose our store employees based on their passion for the outdoors, so it makes perfect sense that we would work with an agency like Top Drawer," said Sail president Tony Mignacca. "It's important that we work with an agency like Top Drawer that has a culture of getting outside to play. Top Drawer's niche client base has given them clear industry leadership in the Ontario outdoor lifestyle space."