Zoom Media forms agreement with Nielsen
Montreal-based Zoom Media Group has signed an agreement to have media measurement handled by Nielsen. Nielsen will provide third-party verification of Zoom Media ad impressions as well as audience data. "Nielsen provides verifiable measurements of exactly what audiences were delivered rather than simply the number of boards or digital screens on which messages are displayed," said Paul Lindstrom, senior vice-president of custom research at Nielsen. "This is a significant improvement as broadcast and digital media planners can use the Zoom network to extend their reach outside of the home, to specific audiences with measureable results."