Lavo of Montreal has begun a contest promotion in Quebec for its Hertel line of cleaning products called "Because Life Starts After Cleaning." Consumers can win by buying Hertel products in stores and being seen by promotional workers. Twenty-one instant winners will receive trips for two to Cuba. In addition, the awarding of these prizes will be taped and use in a series of 21 30-second television commercials featuring the reactions of each winner. The ads are running on TVA. A second contest component makes use of identification codes on the packages of 250,000 Hertel products. The codes can be submitted online at Hertel.ca to win trips to Cuba and various tourist attractions in Quebec. Advertising will run until May 10, while the in-store contest will continue until June 30. The campaign was developed by Speed.