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Wendy's begins Poutition campaign

Fast food chain Wendy's has begun a promotion called "Poutition" intended to raise support for making poutine the national dish of Canada. The online promotion is taking place at and through the chain's Facebook page. Visitors to these sites can sign a petition in support of poutine. Those who sign the petition will also receive a poutine coupon from Wendy's. When 100,000 signatures are accumulated, the company will submit the petition to Parliament for consideration. National radio and television advertising in support of the promotion will break on April 30. The initiative will also include in-store materials and merchandise such as buttons, stickers, mugs, yard signs and t-shirts. "Poutine is a dish that has symbolic importance for many Canadians," said Ron Baugh, senior vice-president of Wendy's Restaurants of Canada. "So we're asking people to join the conversation. Poutine is perfect when you want to indulge in a hearty, truly Canadian dish. Many Canadians have grown up enjoying poutine and continue to seek it out as a treat. That's why we wanted to showcase the love of poutine across all provinces in an interactive campaign." The campaign was developed by MacLaren McCann, with media buying by M2 Universal and PR by Ketchum Public Relations Canada.

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