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Wind Mobile breaks print campaign
Toronto-based cellular communications company Wind Mobile has begun a holiday season advertising campaign in association with commuter newspaper Metro. The campaign, developed by MacLaren McCann and M2 Universal, focuses on the company's unlimited talk time offer. The execution takes the form of a centre double-page spread that is cut in half horizontally. This is the first time the paper has run this ad format. "We continue to explore and develop new techniques that provide greater interaction between our readers and the advertising in the paper, ultimately making the ad more effective," said Jeff Smith, vice-president of creative and ideation at Metro English Canada. "Collaboration with the media and creative agencies is key when developing these solutions."