Sponsorship roundup
By Adnews Staff
Subway Restaurants of Canada has renewed its sponsorship of the Canadian Hockey League. The chain will now be the "official training restaurant" of the CHL, the Ontario Hockey League, the Western Hockey League and the Quebec Major Junior Hockey League. Subway will also be the title sponsor of the annual Subway SuperSeries of games between Canadian and Russian all-star teams. Subway will also be a sponsor of the Home Hardware CHL/NHL Top Prospects game, the MasterCard Memorial Cup, the CHL Player Awards and the Subway CHL Top Scholastic Player of the Year award. "We're excited to continue our partnership with the CHL through the designation as the league's official training restaurant," said Kathleen Bell, marketing director for Subway Canada. "It speaks to our core values of promoting a balanced healthy active lifestyle for the entire family."