Honda Canada has begun a national consumer campaign for its Power Equipment division. The campaign, developed by Tag Idea Revolution of Toronto, promotes seasonal products such as generators and lawnmowers and focuses on the dependability and quality of the products. The national initiative includes television, radio, direct, print and online advertising as well as dealer materials and a website. Consumers can also enter a draw for a group of products featured in dealer flyers. "Honda's line of power equipment products allows consumers to get the job done, with Honda quality, performance and reliability to let them enjoy what really matters, their family time," said Gabi Armstrong, executive vice-president at Tag Idea Revolution.