Honda Canada hires Community by Design
By Adnews Staff
Automaker Honda Canada recently retained Community by Design of Toronto to develop a new installation for use at automotive trade shows. The exhibit, called “The Intersection,” debuted at the Montreal Auto Show in January. It will next appear at the Canadian National Auto Show in Toronto, after which the installation will be taken on a national tour. The display is intended to present Honda’s interpretation of a modern city, including sidewalks, trees, buildings and parks.
“We are always looking to design an experience that is memorable and shareable,” said Jesse Carere, chief marketing officer at Community by Design. “Working with a client like Honda Canada, who allows us to push the status quo, is an exciting step for our agency.”