Regus retains Venture Communications
By Adnews Staff
Office space provider Regus has hired Venture Communications of Toronto as its public relations agency of record in Canada. The firm will work to promote the benefits of flexible workplaces to Canadian companies. The assignment also includes media relations. "We selected Venture because they grasped the uniqueness of Regus' flexible work model and quickly understood our marketing objectives and opportunities for growth in Canada," said Wes Lenci, vice-president of Regus Canada. "With Venture as our partner, we will be relying on their expertise to develop a localized campaign that elevates our visibility in Canada and generates media coverage." Regus operated 40 offices in Canada offering office space, meeting rooms, lounges and video communication facilities.