Lole hires Arts & Communications
Yoga and fitness apparel company Lolë has retained Arts & Communications of Toronto as its public relations agency for English Canada. The assignment includes public relations, social media activities, strategic planning and corporate communications. "The demonstrated passion for our business, deep understanding and relationships with influencers in the yoga and fitness communities were a great fit for us at Lolë," said Nathalie Binda, marketing vice-president at Lolë. "We want to collaborate with a team who authentically embraces our 'Live Out Loud Everyday' philosophy, and we have found that in our partners at Arts & Communications."