Montreal-based women's clothing company Lolë has begun a contest promotion in support of its 2012 spring and summer product line. The contest, called "Like us and tag yourself," is being conducted through the brand's Facebook page. The page will feature a different set of clothing each week for four weeks, each representing an activity such as yoga, swimming or travel. Visitors are invited to tag themselves or a product via the page to be entered into a weekly draw for Lolë merchandise. "Facebook is a very important part of our online community," said Pierre-Louis Lacoste, Internet and corporate affairs director at Lolë. "We upgraded our entire website last October to improve the direct interaction with our Lolë friends. A new Facebook platform was the natural next step to connecting this wonderful community with our lifestyle philosophy. The contest gives our friends the opportunity to interact with us through social media, and add even more Lolë to their wardrobe."