Samsung Electronics Canada has retained North Strategic of Toronto as its public relations agency of record. The agency will develop a communications strategy for Samsung's consumer electronics, home appliance, information technology, business and mobile communications divisions. "North Strategic's innovative agency model and unique approach to earned and social media make them the ideal partner for Samsung Canada," said Andrew Barrett, marketing vice-president at Samsung Electronics Canada. "The team at North hit the ground running on day one with bold ideas, fresh creative and a relentless passion for our business. They have already proven to be an excellent complement to our internal teams and other agency partners."