Dr. Oetker begins Quebec opera promotion
By Derek Winkler
Food brand Dr. Oetker has begun a promotion in Quebec for its line of frozen pizzas called “Suprema: A Sample Sized Opera.” The initiative takes the form of a touring version of the pizza-themed opera it debuted last year. It features a branded miniature opera house installation that will visit a number of Quebec cultural festivals this summer. Visitors to the installation will see a three-minute version of the opera, representing the length of time it takes to eat a slice of pizza. The promotion was developed by Publicis Toronto, with event support from Publicis Sports & Entertainment, public realations and influencer support from North Strategic and media work by OMD.
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