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AdPioneers becomes Triangles

Toronto-based digital agency AdPioneers has rebranded itself as Triangles. The firm, founded in 2009, specializes in website development, social media activities, digital strategy and branding. Its clients incluse Aimia, the Art Gallery of Ontario, Unilever, Biosteel, Cavalia, Lilogi, the National Ballet of Canada, the One of a Kind Show and Art Toronto.

The company has also launched two new divisions to coincide with its rebranding. The first, called Extend, will produce online and offline work in association with Toronto-based Arts & Communications. The second, called Reach Squared, will focus on media buying.

"Our teams have blossomed, evolved and found their zone, with a commitment to client results but also challenging most of the industry's conventions, which quite frankly, have cobwebs all over them," said Triangles president Reagan Zuzarte. "With a multi-pronged attack as Triangles, our clients now also benefit from intelligent platforms we've built specifically for measurable digital media buying and the new shape of our social media division, which blends creative social experiments with measurement to help make the clever noise that matters."

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