Invictus Games debuts branding
By Rob Bale
The Invictus Games Vancouver Whistler 2025 has debuted its visual identity. The branding was developed by four artists from the First Nations that will host the event. According to the games, the designs are “rooted in the cultural traditions of the Salish people of the Pacific Northwest.” It uses motifs including ovals, crescents and triangles.
“The collaboration to design the visual identity for the Invictus Games Vancouver Whistler 2025 offers just one example of the important role that the four host First Nations will play in planning and co-hosting the games,” said Nick Booth, interim CEO of the games. “Through the power of sport, [we] will work together to highlight the shared journey of recovery of Indigenous communities and military service members and veterans in overcoming adversity.”