Think Turkey, Bowl Canada resume promotion
By Rob Bale
Think Turkey and Bowl Canada are preparing to resume a promotion called “Turkey Bowl,” intented to encourage eating turkey and bowling. From Feb. 17 to 19, consumers who visit participating bowling centres and bowl three strikes in a row, known in the sport as a “turkey,” can enter a draw by submitting a picture of the scoreboard via social media. Ten winners will receive $500 grocery gift cards, while 250 winners will receive $50 Visa gift cards. Approximately 300 bowling centres will participate nationally. This is the promotion’s second year.
“Last year we saw unprecedented attendance at bowling centres during the ‘Turkey Bowl’ weekend, with hundreds of thousands of bowlers across the country participating in the challenge,” said Bob McKay, marketing chair of Bowl Canada. “We're delighted to continue our partnership with Think Turkey again this year and invite families to enjoy some friendly competition.”