Re/Max resumes advice campaign
By Rob Bale
Real estate company Re/Max Canada has resumed an advertising campaign called “Advice You Need.” This is the second year of the campaign. It consists of a video ad called “Strangersplain” that highlights the importance of getting real estate advice from a professional real estate agent. The national campaign makes use of television and out-of-home advertising, as well as ads on digital streaming services. It was developed by Arrivals and Departures, with media work by True Media.
“It’s a tricky time that makes having the right agent there to help you really important,” said Anthony Volpini, executive director or marketing at Re/Max Canada. “Re/Max agents average more sales and have more real estate sales experience than other real estate agents in Canada. Given the current market, having this experience on your side can make a big difference to the outcome.”