Kicking Horse Coffee hires Lifelong Crush
By Derek Winkler
Kicking Horse Coffee has retained Lifelong Crush of Toronto as its marketing agency of record. This is the first time the coffee company has hired an AOR. Lifelong Crush won the account in a competitive pitch process that included five agencies. The firm will develop an international marketing program for all Kicking Horse Coffee products that will run in Canada and the United States. The new marketing is expected to begin in the fall.
“Lifelong Crush really understood the essence of our brand and history and that showed up in a strong creative strategy and nailing the tone of voice,” said Lori Hatcher, chief marketing officer at Kicking Horse Coffee. “The way the agency was able to play with our brand and show us examples of how far we could go was awesome. The chemistry in and across both organizations was an important consideration for us and there was palpable chemistry between strategy and creative working hand in hand.”