Scarborough Health Network continues campaign
By Rob Bale
The Scarborough Health Network Foundation has begun a new phase of its fundraising campaign called “Love, Scarborough.” The campaign is intended to illustrate the “resilience and determination” of organization’s healthcare workers. It consists of out-of-home advertising featuring 11 healthcare workers. The creative makes use of copy in each worker’s handwriting. The campaign also includes a video developed by Lifelong Crush.
“Coming from a place with nothing and having to work your way up represents a lot of people's stories in Scarborough, including mine,” says Dr. Mayoorendra Ravichandiran, a participant in the campaign. “We immigrated to Canada to escape war in Sri Lanka when I was young, and my mother sacrificed so much for me and my siblings. Now, all three of us are physicians giving back to our community. That's Scarborough grit, and if we can accomplish so much with so little, just imagine what we could do with more support.”