EQ Bank begins Second Chance campaign
By Derek Winkler
EQ Bank of Toronto has begun a campaign that encourages consumers to “expect more of chequing accounts.” The campaign, called “Second Chance,” is aimed primarily as consumers between the ages of 18 and 34 who are still using the first bank accounts they ever opened. The campaign features actor Eugene Levy and his son Daniel Levy and focuses on the interest rate offered by EQ chequing accounts. The year-long campaign will include television commercials, online advertising, billboards and social media content.
“Most parents signed their little ones up for a bank account so they could learn about money and saving from an early age,” said Eugene Levy. “The idea of highlighting the unintended result of that decision, high bank fees and not much interest, and exploring parents' epiphany moment was the hook that Daniel and I found funny.”