True Media, Vector Media form agreement
By Adnews Staff
Toronto-based media agency True Media Canada has formed an agreement with Vector Media of Ottawa. As of April 1, True Media Canada will assume media buying and management services for Vector’s clients, including GWP Brand Engineering, the Arthritis Society, the Wilder Institute and the Ontario Teachers Insurance Program. Vector Media will shift to a focus on paid advertising strategy development.
“This is the alignment of two independently-owned, entrepreneurial media agencies in a world of multinational holding companies,” said Bruce Neve, president of True Media Canada. “We’re honoured to bring our mix of integrated media services and innovative, data-driven holistic programmes to Vector’s client portfolio.”
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