Connect Hearing conducts Get Checked campaign
By Adnews Staff
Healthcare provider Connect Hearing has begun a new campaign encouraging consumers to get their hearing checked. The awareness campaign, developed by H2 Accelerator of Victoria, BC, features hockey player Darryl Sittler. Called “Get Checked,” includes television, direct mail, print and online advertising, as well as clinic merchandising.
“Connect Hearing is a leader in so many ways,” said Dan Dagg, president and CEO of H2 Accelerator. “Partnering with a Canadian icon like Darryl was a natural fit, and a great way to engage with audiences over 50 to talk about the importance of hearing health and getting your hearing checked. Darryl’s relevance and authenticity are a much-needed breath of fresh air for the category.”
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