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Think Turkey releases Thanksgiving song

Think Turkey has begun a Thanksgiving-themed promotion in collaboration with musician Alex Bird. The initiative features the release of a song dedicated to the holiday called “The Sweetest Moments.” The song is performed by written and performed by Bird, Ewen Farncombe and the Jazz Mavericks. The song will be used in a new 30-second commercial that will run nationally on television, as an online video and on social media sites. The song can also be streamed on Spotify, ITunes, Apple Music and Bandcamp. Think Turkey is the marketing arm of Turkey Farmers of Canada and the Canadian Poultry and Egg Processors Council's Turkey Primary Processing division.

“Thanksgiving brings some of the best traditions of the year and Alex and The Jazz Mavericks have beautifully channeled the spirit of the holiday,” said Darren Ference, chair of Turkey Farmers of Canada. “We're thankful for the opportunity to support incredible Canadian talent and hope the song becomes a Thanksgiving classic.”

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