Kimberly-Clark begins Depends campaign
Kimberly-Clark has begun a campaign called "Try It On Canada" in support of its Depend line of adult incontinence products. The campaign promotes the company's new Depend Silhouette for Women and Real Fit for Men briefs. The campaign includes a website at TryItOnCanada.ca which features a video of figure skater Isabelle Brasseur and hockey player PJ Stock skating while wearing the briefs to demonstrate their comfort. "With the new Depend Silhouette and Real Fit Briefs we really hope to change the way Canadians view and discuss incontinence," said Paula Montoya, brand planning manager for Depend at Kimberly-Clark. "We are trying to drive Canadians of all ages to think differently about absorbent underwear, whether they need them or not, especially since more Canadians are in need of them than most people realize."