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WestGroupe begins Evatik out-of-home campaign
Quebec-based eyewear company WestGroupe has begun an out-of-home campaign for its Evatik Sunwear product line. The campaign consists of 327 billboards in Montreal, Quebec City, Toronto, Ottawa, London, Windsor and Edmonton. It was developed by Precision of Montreal, in association with CBS and Astral. The campaign features male models from Montreal agencies photographed on location at Pascan Aviation in St-Hubert, Quebec. The initiative also includes a contest component during which consumers can submit photographs of the billboards via the brand's Facebook page for a chance to win a pair of Evatik sunglasses.