Postmedia Network introduces Launch Pad
Automaker Hyundai Canada conducted a print and online advertising campaign yesterday through Postmedia Network. The company ran ads on the front pages of every Postmedia print, digital and mobile property promoting its line of automobiles. The company described the campaign as the largest one-day audience reach to a single marketer in Postmedia's history. The initiative also marked the debut of a new Postmedia program called Launch Pad which will offer similar campaigns to advertisers in the future. Participating newspapers included the National Post, Vancouver Sun, Vancouver Province, Edmonton Journal, Calgary Herald, StarPhoenix, Leader-Post, Montreal Gazette, Ottawa Citizen, Windsor Star, Times-Colonist and Winnipeg Free Press, as well as the websites Canada.com and Dose.ca. "Take a bold advertiser with a big story to tell and a media partner with the creativity, products and the most coveted audience around and you have Launch Pad," said Simon Jennings, chief digital and revenue officer at Postmedia Network. "Advertisers want high-impact creative solutions to meet their marketing objectives. Our goal is to provide them with not only innovative solutions but seamless execution and outstanding customer service."