Postmedia, Contend launch Postmedia Studios
By Derek Winkler
Postmedia Network of Toronto has formed an agreement with Contend, a Los Angeles-based content creation and marketing company, to launch a new entity called Postmedia Studios. The entity will specialize in the development, production and distribution of Canadian film, television and sort-form content. As part of the agreement, Postmedia will license material from its archive and co-produce new content. The operation will also include advertiser-sponsored formats and branded content projects.
“Our partnership with Contend represents a significant leap forward in our commitment to nurturing Canadian talent and stories,” said Erika Tustin, vice-president of content monetization at Postmedia. “Through this collaboration, we aim to unlock the potential of our vast archive to inspire new content that resonates with audiences across Canada and beyond.”