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ICA calls for boycott of Toronto Zoo agency search
By Adnews Staff
The Toronto-based Institute of Communication Agencies has called for an industry boycott of the Toronto Zoo's search for a pro bono advertising agency. According to the organization, the request-for-proposals information distributed to agencies contains unfair practices and pitch requirements. Specifically, the institute claims that too many agencies have been asked to participate, resulting in the lack of a fair and reasonable elimination process to generate a shortlist of contenders.
"It is the ICA's responsibility to protect the agency sector against bad client practices while striving to put a system of best practices into place," said Scott Knox, president and CEO of the institute. "We are calling for a fairer pitch and procurement process, and it needs to start immediately. We urge the industry to stand up and protect Canadian creativity."