Spin Master conducts Bakugan Battle Tour
Toronto-based toy company Spin Master is conducting a promotional tour for its Bakugan line of products. The "Bakugan Battle Tour" is visiting festivals and retail locations in Toronto and Montreal to promote both the toys and the associated television program that airs on Teletoon. The tour made use of a truck-mounted mobile billboard from Go Mobile Media. The branded vehicle included an external sound system and an inflatable dragon. Promotional workers distributed toy samples and staged game tournaments during tour stops. The tour, which was developed by Showbiz Marketing, will continue until early September. The tour has so far visited the Toronto Grand Prix, Ontario Place, La Ronde, the Toronto Zoo the Taste of the Danforth festival, as well as a number of Wal-Mart and Toys R Us stores.